Building Strength Through Disicpline with Boston Tae Kwon Do Academy.
To redesign and build the front-end using a WordPress framework for
the Boston Tae Kwon Do (TKD) Academy marketing website.
Boston TKD was looking to revamp their online marketing presence. Since
management was already familiar with Wordpress as their CMS, I went on to
write a new template from scratch.
Working with a blank HTML5 template, I began building a theme that
would easily match their new design.
When I take on a new marketing project, one of my first requests is to view
the analytics. I love numbers, especially these numbers; they always give me
a clear insight into my first burning question, "What is the highest viewed
page?" When I don't have much data to start designing with, I can at least
feel comfortable knowing that I have pages that need special attention.
The schedule page for any fitness facility is always the highest viewed
page, so making sure users of the Boston TKD could easily view their
schedule on desktop and mobile space was crucial.